Each Marketing brochure was designed using brand guidelines on colour and font rules, but I was in charge of determining most design decisions. After working with each program leader and the marketing manager, I created sample and iterated designs based on the needs of each stakeholder.
In addition to marketing media, I worked on designing and redesigning web pages for McMaster. The following illustrates my general design process and samples of my work.
Each website design and redesign involved some of the following research methods depending on the needs of each project.
Depending on the needs of each project, I would analyze the data gathered during the research phase to refine the objective and choose features and content. I chose from various design information architecture and ideation tools such as user flows, user personas, customer journey map, etc.
